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Amidst Multiple Hurricanes, Knight Avante Delivers Flawlessly On 3 Major CBL Mall Renovations

Twenty years in business and never late for a single deadline. Heading into the fall of 2004, with a contract to deliver site amenities for three major CBL & Associates mall renovations, Knight Avante had no reason to expect that this reputation would be challenged . . . and then came the hurricanes.

First there was Charley. Although it had already passed across Florida and lost considerable steam, it was still a Category 1 Hurricane when it made an almost direct hit on Charleston, South Carolina and the Northwoods Mall job site. Then came Frances. Directly in Frances’ projected path was Panama City, FL and another CBL/Knight Avante amenities project, the Panama City Mall. Less than a week after Frances, forecasters began predicting that Panama City was in-line for yet another thumping by Hurricane Ivan. Much worse than Frances, Ivan was expected to make first landfall exactly at Panama City as a Category 4 or 5 hurricane.



Knight Avante was fulfilling CBL’s amenities order at multiple production facilities—the majority of which were located in the South and threatened by at least one hurricane. It seemed inevitable that Knight Avante’s production and delivery schedules would be thrown into disarray. Determined not to let anything—even a series of natural disasters—damage their perfect reputation, Knight Avante began making the necessary preparations to weather the storm unscathed and deliver the order as promised and on time.

Precautions were taken to protect both the facilities involved and the amenities that had already been finished. Schedules and timetables were re-written to ensure that—hurricanes or no hurricanes—the shipments would arrive on-time. As the hurricanes approached, evacuations began and traffic became a nightmare. Fortunately, however, because Knight Avante handles all of their own transportation, they were able to remain in complete control of product shipments and avoid potential problems.



Bringing an audible sigh of relief to everyone involved, Ivan, the worst of the storms, drifted to the west and made landfall in Alabama instead of the Florida panhandle. Hurricane Jeanne threatened both the Florida and South Carolina projects again a week or so later, but fortunately brought nothing more than rough weather. Knight Avante’s production facilities had suffered some damage and one location had been without power for several days, but the hurricane season was finally over.

A representative from CBL’s General Contractor on all three projects, EMJ Corporation, noted near the end of the hurricane season that they were “surprised that Knight Avante had never used the hurricanes as an excuse to not deliver on time.” Indeed, Knight Avante did deliver on time and had no need whatsoever for excuses. In total, Knight Avante manufactured and delivered over 300 decorative planters, over 100 trash receptacles and approximately 100 sofas and lounge chairs. Other items Knight Avante provided included indoor benches, outdoor benches and decorative end tables. All of the amenities had been specifically customized for each mall’s décor and even sub-customized for various locations throughout each mall.



In the end, for a client-focused company determined to deliver the best customer service in the industry, even an unprecedented string of hurricanes was no “excuse” for poor customer service. Despite the fact that every Act of God seemed pitted against them, Knight Avante simply did what was necessary to guarantee that no matter how many nightmares CBL might have to face at these key job sites, Knight Avante’s part of those projects would not be one of them.





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